Hold on to your hats comic book fans.
Marvel Studios and Netflix has agreed to a multi-year plan to produce and stream four live action television shows, each 13 episodes long, based on the characters of Luke Cage, Iron Fist, Jessica Jones and Daredevil. The four will then assemble together in a mini-series event as the Super-hero group The Defenders.
The four shows and the mini-series will chronicle the criminal and vigilante world of New York’s Hell Kitchen.
It’s impressive to see Marvel Studios continue to expand their cinematic universe in different platforms. First with the various movie franchises, then to the television markets and now to the Netflix streaming model which is taking the entertainment market by storm with its popular and critically acclaimed work with House of Cards and Orange is the New Black.
When one thinks back to before the time that Marvel Studios burst onto the scene with the film Iron Man, it’s impressive to see how the studio has been able to build an entertainment empire. Not only that but they’ve done it on their own terms, WITHOUT some of their most popular characters such as Spider-Man, The Fantastic Four and The X-Men.
For years fans thought that even the idea of a film based on The Avengers was almost a ridiculous pipe dream. And for good reason. The idea of introducing multiple characters with complex origin stories into a two hour movie together was not practical. But using patience and a multiple film arc, they were able to establish their signature character’s origins, while also building a franchise.
Apparently, Marvel Studios believes if the business model works, why fix it?
BURBANK, Calif., Nov. 7, 2013 – The Walt Disney Co. (Marvel is a known and loved brand that travels,” sNYSE: DIS) and Netflix Inc. (NASDAQ: NFLX) today announced an unprecedented deal for Marvel TV to bring multiple original series of live-action adventures of four of Marvel’s most popular characters exclusively to the world’s leading Internet TV Network beginning in 2015. This pioneering agreement calls for Marvel to develop four serialized programs leading to a miniseries programming event.
Led by a series focused on “Daredevil,” followed by “Jessica Jones,” “Iron Fist” and “Luke Cage,” the epic will unfold over multiple years of original programming, taking Netflix members deep into the gritty world of heroes and villains of Hell’s Kitchen, New York. Netflix has committed to a minimum of four, thirteen episodes series and a culminating Marvel’s “The Defenders” mini-series event that reimagines a dream team of self-sacrificing, heroic characters.
Produced by Marvel Television in association with ABC Television Studios, this groundbreaking deal is Marvel’s most ambitious foray yet into live-action TV storytelling.
“This deal is unparalleled in its scope and size, and reinforces our commitment to deliver Marvel’s brand, content and characters across all platforms of storytelling. Netflix offers an incredible platform for the kind of rich storytelling that is Marvel’s specialty,” said Alan Fine, President of Marvel Entertainment. “This serialized epic expands the narrative possibilities of on-demand television and gives fans the flexibility to immerse themselves how and when they want in what’s sure to be a thrilling and engaging adventure.”
“Marvel’s movies, such as ‘Iron Man’ and Marvel’s ‘The Avengers’, are huge favorites on our service around the world. Like Disney, Marvel is a known and loved brand that travels,” said Netflix Chief Content Officer Ted Sarandos. “With ‘House of Cards’ and our other original series, we have pioneered new approaches to storytelling and to global distribution and we’re thrilled to be working with Disney and Marvel to take our brand of television to new levels with a creative project of this magnitude.”
This new original TV deal follows last year’s landmark movie distribution deal through which, beginning with 2016 theatrically released feature films, Netflix will be the exclusive U.S. subscription television service for first-run, live-action and animated movies from the Walt Disney Studios, including titles from Disney, Walt Disney Animation Studios, Pixar Animation Studios, Marvel Studios, Disneynature and Lucasfilm. Netflix members can currently enjoy a wide range of Disney, ABC TV and Disney Channel films and shows across the 41 countries where Netflix operates.