Movie studios have always had an affinity to capitalize on holidays to make money. Christmas-time in particular is a popular studio, money making movie holiday. Smartly, director and producer Garry Marshall has begun to target other holidays with financial potential. Last year he directed the ensemble romantic comedy Valentine’s Day. This year he is directing the film New Year’s Eve. The premise is similar to his film Valentine’s Day and the Richard Curtis film Love Actually. A bunch of seemingly unrelated romantic storylines interact and cross paths with each other against the backdrop of a holiday. These ensemble comedies feature large, star-filled casts to mask the, let’s be honest here, thin and trite themes of the story.
These types of films appeal to stars because shooting for their storylines are relatively quick and they don’t have the burdeon of carrying and marketing an entire film. The results are usually harmless enough. Mild, charming, family friendly, entertainment. The film also has a built in audience… and a traditional slot in television channel’s rotation during that particular holiday.
So…everybody wins. Right?
New Year’s Eve stars Ashton Kutcher, Halle Berry, Jessica Biel, Michelle Pfeiffer, Sarah Jessica Parker, Hector Elizondo, Katherine Heigel, Hilary Swank, Sofia Vergara, Josh Duhamel, and Robert DeNiro. The film is directed by Garry Marshall. It is scheduled for release December 9, 2011.
“New Year’s Eve” celebrates love, hope, forgiveness, second chances and fresh starts, in intertwining stories told amidst the pulse and promise of New York City on the most dazzling night of the year.